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June 07 Live Blog - The Grand FinalClick F5 to refresh your screen and keep up with the live blog. Click here at any time throughout the show to leave your views... SHOW STARTS: It's the Grand Final of The Apprentice 2009 and for the two remaining candidates, it is the toughest challenge yet. Kate and Yasmina have just three days to create and brand a new box of chocolates with 'original flavours' before launching them to an audience of more than 100 industry experts. ...Sure, it would be okay if that was the only thing to contend with but some of the fired candidates are back to help (ahem!) - Will their man management be up to scratch? (After Yasmina's prize cock-up with her accounts, if Kate doesn't win it'll be a travesty!)
Who do you think deserves the title of Apprentice 2009? Click here to leave your views... "This is a job interview from hell. First prize you get to work for me, second prize doesn't exist!" 21.05 - They get the call and as they get ready, Yasmina reveals it's all or nothing. "Coming 2nd is like coming 20th - It's about coming first, I want that job".
21.07 - The task is revealed and as it's a tough one, so the girls are offered 'some help'. A selection of fired candidates enter... Yasmina is asked to choose heads or tails
- Tails it is so she can choose first. Yasmina chooses: Howard Lorriane James and Philip (Kate avoided selecting him) Kate chooses: Ben, Debra, Kim and Rocky 21.09 - Mmm..? When it comes to target markets, Yasmina's team opt to aim for men??? Kates team (or should I say Ben) comes up with a cracker! A box of chocolates designed to share between a man and a woman. Kate loves the idea of sharing... "It's never been done before!"
21.10 - Ben cracks me up, as alway she takes it one step too dar by sugesting that the box be in the shape of a 69! Kate nips his brainstorming in the bud, "This is about sharing, romance and passion. I draw the line at sexual acts!"
21.12 - Yasmina's team aren't listening. They take a poll from men on the male chocolate idea and the guys blow it out of the water... After their Q and A Philip insists it's just because it's a new idea and never been done, but Yasmina's forced to think twice when she's told that it's women that buy the chocs. Do you really want to isolate half your market?
21.15 - Yasmina decides to go with the name Coco Electric and adapt her concept. The chocolates will be aimed at everyone, but the chocolates will be eclectic with funky flavours.
21.17 - Kates chocolatier has other ideas about her set price. For the sophisticated, specialist flavours she's looking for (such as Sea Salt and Caramel) the price must be higher. She agrees to go up to £13 - Kaching! I know they're going for the luxury market but when Yas is flogging hers for a fiver, there could be trouble ahead...
21.22 - Kate starts off by chooseing the name Intimate Chocolate Co but when Debra returns from the chocolatier, she hates it. She has a point, "It sounds like at 'intimate' product. After much stress and deliberation they come up with a flip lid box and the name Choc D'Amour. Ah, Oui Oui!
21.24 - The Coco Electric box looks amazing! It's a slide design in black and pink and for £5 is a steal (and a great gift!)
21.25 - Yasmina's team is not too impressed with the chocolates themselves - Instead of shocking and explosive, they're a little tame. Even Sir Alan's assistant Margaret has a bash, but she's not even blown away by the chilli flavoured choc! "I'm still waiting for the explosion!"
21.27 - Kimberley is in charge of the Choc D'Amour promo ad, but Kate's finding it all a bit cliche. She gives the traditional idea of a romantic night in a real twist and the female model is asked to tie her husband up with his tie and then scoff the whole 'share' box to herself. What a cracking idea! 21.28 - Yasmina's ad and campaign reflects the box. Models are asked to look shocked, as though a taste explosion is happening... Effective enough but not as innovative as Kate's concept. Her campaign has real originality - The 'share' idea's never been done and she has Ben to thank.
21.30 - The girls prepare for thie presentations. It's a tough call as they have to address over a hundred people and there nervous. There's props to select for thie backdrop, chocolates to prepare and lay out on each table and most importantly, the speech.
21.34 - Just listening to Kate's pitch and it was all going so well until she quoted the price. The line 'For her. for him, to share...' went down a storm, as did the idea of staying in being the new going out. 21.36 - Kate is questioned by the experts and every issue relates to price. She's confident that there'll be profit and claims that the high retail was based on what's out there already (of similar quality) - But the higher price is based on the ingredients and 'luxury' of the item. I don't think that was stressed enough
21.40 - Mmm... Sir Alan didn't seem too impressed with the Coco Electric presentation. He rolls his eyes as the dancers pass him by and Philip carries a box of chocolates on a glowing tray... Then again he's never really been a fan of Pantsman has he? Yasmina is visibly nervous and a little static, but she holds her own toward the end.
21.41 - The experts love the price of Coco Electric at just £5 (Could be Kate's downfall?) - But they give the impression that some of the flavours are not to their taste. Yasmina's confident: "We have had nothing but positive feedback, especially with the strawberry and basil".
THE BOARDROOM:
Both girls have done well, but it's a toss up now. Will Sir Alan vote for the better concept from Kate or the better price plan from Yas? Kate is commended by Debra on her leadership and Debra adds that she's a worthy winner in her opinion. Sir Alan nods, but knocks Kate's confidence by discussing the price of her chocolate box. "I don'tknow anything about chocolates, but an expert on my table pointed out that this is not a 'mass market' product as you say. For the price of these chocolates, you would never sell to a mass market. You would have to start small or specialist and build a name". Kate says that's fair point, but she's happy that Sir Alan liked the overall concept. The 'share' idea was genius.
On the flip side, Yasmina went for the other end of the market.
Sir Alan was happy with the price, but the problem was the chocolates. "The weren't shocking flavours, the chocolate was the cheapest of the cheap!" Ouch! James has a moment of glory when he pipes up, "Everything we did for this task was bob on, but the only thing we couldn't do was taste the chocolates when they were finished". Yas points out that if this product was actually going to market, they would be able to head for the kitchens and make sure the taste was good - Wouldn't that mean raising the price? Better chocolate, higher costs... We're back to pricing and accounts again aren't we? Let's not forget about the Sandalwood fiasco.
Justify yourself...
Although Kate is knows as a great pitcher, she's the first to say that's not her forte - She loves to sell and can sell. She's looking to continue her self-development and eventually become a director. Yasmina says she has creativity and a spark about her that cannot grow while she's running her restaurant. Sir Alan doesn't want to put anyone out of work but Yasmina assures him that her brother will be continuing the business, so no one will be laid off.
It's decision time:
Sir Alan addresses the finalists... "Kate, I'm thinking about my organisation now and I'm thinking about where you can slot in. And what would worry me would be that it's only sales and presentation, Im wondering if I could afford you the time to move forward and what it would be and what direction it would be..." Yasmina, I think of myself at your age, in fact i was nine years younger than you when I started my business. In fact, it was two years later that that I knew I was made. I didn't have fortunes, I didn't have loads of money but I knew that I didn't need anybody else. I knew that I could do it myself and I think you can, you've done it yourself and in a funny way, will I be depriving you of that opportunity and will yoube resentful of that in the next few years... So that's the dilema I have. You are the best that I've had in this boardroom, that I promise you...
My instincts are telling me...
Yasmina, you're hired!"
![]() Yasmina beams and hugs Kate. She turns to Sir Alan, "Thank you so much for this opportunity. I'm going ot be the best apprentice you've ever had".
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